Ad module
Ad modules display advertising feeds from ad services, such as Google AdSense. With ad modules, you can realize a revenue steam from your site. See the topics below for more information on how to work with ads in Brightspot.
For a wire frame example of what this content type can look like on your site, see Ad module design.
Ad feeds
Most electronic publishers offer their advertising space through a third-party service that feeds ads. The ad service pushes ads to your site using a combination of the following methods.
Visitor’s search and browsing history—If the ad service tracks a visitor's search and browsing history, it can push matching ads accordingly. Suppose Jim has a history of searching for web sites containing the words electric vehicles. The ad service knows that Jim is interested in these vehicles, and pushes corresponding ads to your ad modules. This method works extremely well if your site’s content matches the visitor’s search and browsing history. If your site is a blog about electric vehicles, then your content, Jim’s interests, and the ads he receives are all aligned.
Site’s content—Ad services can crawl your site, infer its content, and push ads accordingly. For example, you are publishing galleries of inspirational nature photographs, and each photograph has a short caption. The ad service crawls your site, examines the images and text, and infers your site pertains to nature. The ad service then pushes ads that match your content.
Ad service’s configuration—Some ad services let you specify particular keywords, and the ad feed matches those keywords. For example, if you specify keywords yoga, exercise, and wellness, the delivered ads are from vendors offering corresponding merchandise. You may also be able to configure different ad feeds for different parts of your page. For example, in the Aside block, you can specify wellness ads, and in the Below block you can specify travel ads.
See also:
Creating ad modules
You can create ad modules once you have integrated with third-party ad providers. See the following sections:
Embedding ad modules
You can embed an ad into the rich-text editor.
To embed an ad:
- Place your cursor in the text where you would like the ad to be placed.
- Click and select Ad from the available choices.
- Select one of the available ad modules. See the sections listed in Creating ad modules.
- Click Save & Close.