📄️ Configuration
Before running experiments, a CMS administrator must grant experimentation permissions to the appropriate roles and, optionally, add the Experiments widget to a dashboard.
📄️ Notifications
As experiments are conducted on your content, you may find it helpful to be notified when certain actions occur. You can subscribe to experimentation-related notification topics to receive such notifications.
📄️ Working with experiments
Brightspot offers built-in experimentation functionality to help you A/B test your content. This functionality empowers you to test, iterate, and optimize your digital experiences right within the same CMS in which you create content.