Support and Documentation

SEMrush

The SEMrush plugin displays recommended terms to use in your content based on popular search keywords.

Overview of SEMrush

One strategy for improving your rankings in search results is to incorporate common search keywords into your content. For example, visitors searching for nearby farmers markets most likely use the familiar terms lettuce and carrot instead of the scientific terms Lactuca sativa and Daucus carota. If you use the familiar terms, then visitors searching for lettuce and carrot have a higher chance of seeing a link to your farmers market in the search results.

When you apply tags to an item, Brightspot sends the tags to SEMrush and displays the resulting keywords. You can then incorporate those keywords into your content.

Configuring SEMrush

Administrators perform this task.

If your version of Brightspot is missing any of the following configuration options, contact your Brightspot representative.

Procedure. To configure SEMrush:
  1. From the Navigation Menu, select Sites & Settings.

  2. In the Sites widget, click Global. The Edit Global widget appears.

  3. Under Main, under SEMrush, enter the API Key. You can find the API key in your SEMrush console.

  4. From the Content Types list, select the content types for which you want to receive keywords from SEMrush.

  5. Click Save.

Retrieving keywords associated with a tag

Brightspot retrieves SEMrush keywords associated with your tags.

Procedure. To retrieve keywords associated with a tag:
  1. Create or open a tag in the content edit page.

  2. Click |mi-save| or Publish.

  3. Under SEMrush, review the retrieved keywords. Brightspot sorts the keywords in order of popularity.

  4. Click |mi-visibility| to view details about the keyword.

The following table describes detailed information provided with retrieved keywords.

Table 45. Fields in SEMrush Keyword widget

Field

Description

Keyword

Search term or phrase.

Search volume

Average number of times per month keyword is searched over the past 12 months.

Cost per click

Average price in U.S. dollars advertisers pay to Google AdWords when a searcher clicks on an ad containing this keyword.

Competition

Competitive density of advertisers using the keyword for their ads. One (1) means the highest competition.

Number of results

Number of items on the Internet associated with the keyword.

Trends

Share of traffic driven to your site when searchers click on a result for the keyword. Results are for the last 12 months. For example, if this field shows 0.04, 0.05, 0.07, 0.05, 0.05, 0.05, 0.06, 0.06, 0.06, 0.07, 0.06, 0.05, then during the first previous month 4% of the traffic for the keyword salad went to your site, for the second previous month 5% went to your site, and so on.

Related relevance

Indicates how closely related the keyword is to your tags.



Viewing retrieved keywords

Procedure. To view retrieved keywords:
  1. Create or open a custom dashboard that includes the SEMrush Data widget. (For details about creating a custom dashboard, see Shared dashboards or One-off dashboards.) The widget displays the keywords and associated tags.

    semrush-widget.png
  2. In the SEMrush Data widget, click one of the keywords. An SEMrush Keyword widget appears, providing details about the keyword. For an explanation of the detail, see the table Fields in SEMrush Keyword widget.

Incorporating keywords into content

Incorporating high-volume keywords into your items improves the chances of those items appearing in search results.

Procedure. To incorporate keywords into content:
  1. Create a new item in the content edit page. The item must be one of the content types you configured as described in Configuring SEMrush.

  2. Apply a tag to the item.

  3. Click |mi-save| to save a draft. The SEMrush Keywords widget appears in the right rail. The widget lists popular keywords associated with the tag.

  4. Incorporate the keywords into the item.

  5. Complete your site's workflow and publish the item.

In the following example, the tag is photon torpedo. SEMrush retrieved three keywords associated with the term photon torpedo, and the editor incorporated those keywords into an article to improve the article's ranking on search results.

using-semrush.png
. See also: