Press release

This topic covers how to create a press release in Brightspot.

For a wire frame example of what this content type can look like on your site, see Press Release design.

Creating press releases

To create a press release:

1. In the header, click .
2. From the Create list, select Press Release.
3. Using the following table as a reference, complete the fields as needed.
4. Complete your site's workflow and publish the press release.

Main

Field	Description
Headline	Enter a headline. This headline is visible to the visitors to your site.
Sub Headline	Enter a subheadline. This subheadline is visible to the visitors to your site.
Slug	This field, by default, is auto-populated by a Title, Name, Display Name, or Headline field, and becomes part of the asset's URL. Auto-populated slugs are lowercase, have diacritics removed, and any symbols or spaces are replaced with -. You can modify the URL Slug field if necessary.
Lead	Select a gallery, image, or video that appears after the asset's headline and before its body. Your selection is visible to visitors to your site. If you select an image, you can apply a focus point, cropping, and resizing that override any settings on the image itself. For more information, see Image editing.
Body	Use the rich-text editor to include text, lists, images, and links to other assets. Text in this field is visible to visitors to your site. For information about using the rich-text editor, see Rich-text editor.
Section	Select the sections associated with this asset. This selection is visible to your visitors. For information about creating a section, see Section.
Tags	Select the tags associated with this asset. This selection is visible to visitors to your site. For information about creating a tag, see Tag.
Embargo	Select a date and time before which you cannot publish the asset, or select Indefinitely to prevent publication indefinitely. (You can move the asset through a workflow, and schedule it for publication any time on or after this date.) This field becomes read-only after you publish the asset.
Secondary Sections	Select the secondary sections associated with this asset. This selection is not visible to the visitors to your site. For information about creating a section, see Section.

SEO

Field	Description
Title	Text appearing in the asset's <title> tag. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by entering a new title.
Suppress SEO Display Name	If toggled on, your site's name will not appear in the <title> tag and subsequently in search results.
Description	Text appearing in the asset's <meta name="description"> tag. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by entering a new description.
Robots	Text appearing in the item's <meta name="robots"> tag. For an explanation of the available options, see Robots Meta Directives.
Focus Keyword	displays an analysis of the keyword in the Focus Keyword Density field.
Focus Keyword Density	Indicates the number of times the Title and Description fields contain the Focus Keyword as a percentage. For example— - The focus word is content. - There are 50 words in the Title and Description fields combined. - content appears only once in both fields. In this scenario, the focus keyword density is (1 ÷ 50) × 100 = 2.00. As a best practice, use a focus keyword in your Title and Description fields that have a density of 3.00 or greater. Note: Computing keyword densities requires toggling off Disable SEO Recommendations.
Disable SEO Recommendations	Toggle on to disable computation of density values for a word you type in the Focus Keyword field. For more information, see SEO.
AMP Disabled	Toggle on to disable generation of an AMP version of this asset. For details, see AMP.

Overrides

Logos & Icon Overrides

Field	Description
Logo	Select a new image to serve as the logo that displays on this asset. For information about creating a logo, see Image Logo.
News Publisher Logo	Select a new image to serve as the news publisher logo that displays on this asset.

Layout Overrides

Field	Description
Hat	Select one of the options to override the inherited hat. For details, see Creating a hat.
Navigation	Select one of the options to override the inherited navigation. For details, see Creating a navigation.
Banner	Select one of the options to override the inherited banner. For details, see Applying a breaking news banner.
Footer	Select one of the options to override the inherited footer. For details, see Creating a footer.
Above	Select one of the options to override the inherited Above layout block. For details, see Layout structure.
Aside	Select one of the options to override the inherited Aside layout block. For details, see Layout structure.
Below	Select one of the options to override the inherited Below layout block. For details, see Layout structure.
Secondary Navigation	Select one of the options to override the inherited secondary navigation. For details, see Creating a navigation.

Advanced

Field	Description
Exclude from Dynamic Results	Toggle on to prevent this asset from showing up in dynamic list modules. For details, see List module.
Exclude from Search Results	Toggle on to prevent this asset from showing up in search results on your site.

Promo Overrides

Field	Description
Promo Title	Enter text to override this asset's title when used in a promo. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by entering a new title.
Promo Description	Enter text to override this asset's description when used in a promo. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by entering a new description.
Promo Image	Image appearing in the asset's image when the asset is used as a promo. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by selecting a new image.
Promo Category	Text appearing in the asset's category when the asset is used as a promo. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by entering a new category.
Promo Category Link	Link associated with the promo category. This field inherits from the selected promo category, and you can override this as needed.

Share Overrides

Field	Description
Share Title	Text appearing in the asset's title when a visitor shares the asset. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by entering a new title.
Share Description	Text appearing in the asset's description when a visitor shares the asset. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by entering a new description.
Share Image	Image appearing in the asset's image when a visitor shares the asset. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by selecting a new image.

Site Map

Field	Description
Change Frequency	Select an option from the list to denote how frequently the page is likely to change. This value provides general information to search engines and may not correlate exactly to how often search engines crawl this asset. See the <changefreq> tag definition in Sitemaps XML format.
Priority	Enter a value to designate this asset's priority over other URLs on your site. Valid values are 0.0 to 1.0. This allows you to relay to search engines which pages you deem most important for crawlers. For more information, see the <priority> tag definition in Sitemaps XML format.