Overview of Terms and Spotlight
When visitors search for a term on your site, Brightspot lists the content associated with that term. In addition, you can include a spotlight—a promo to an item that you explicitly associate with the search term—in the search results.
Referring to the previous illustration, a publisher operates two sites: Inspire Fashion and Inspire Environment. Each site has an associated dictionary of spotlight terms.
Inspire Fashion has a dictionary
Colors
containing colors.Inspire Environment has a dictionary
Environment
containing related terms.
Each dictionary has the term green
. If a visitor searches for green
on Inspire Fashion, Brightspot includes in the search results a spotlight to the article "This Summer's Accessories." If a visitor searches for green
on Inspire Environment, Brightspot includes in the search results a spotlight to the article "Measuring Your Environmental Footprint."