Support and Documentation

Tealium

With the Tealium plugin, you can import audiences into Brightspot and publish content variations for them.

. See also:

Configuring the Tealium plugin

Administrators perform this task.

Procedure. To configure the Tealium plugin:
  1. Obtain the following settings from your Tealium console:

    • Account name

    • Profile from which you want to import audiences

    • Environment (usually Dev, QA, or Prod)

    • Webhook username

    • Webhook password

  2. From the Navigation Menu, expand Admin, and select Sites & Settings.

  3. In the Sites widget, select Global. The Edit Global widget appears.

  4. Under Front-End, do the following:

    1. Expand Tag Manager.

    2. From the Tag Manager list, select Tealium Tag Manager.

    3. In the Account, Profile, and Environment fields, paste the values from step 1.

    4. From the Default Event Supplier list, select an event supplier.

  5. Under Integrations, do the following:

    1. Expand Tealium.

    2. From the Webhook Settings list, select Set.

    3. In the Username and Password fields, paste the values from step 1.

    4. Expand Audience Size.

    5. In the Audience Size Grace Period field, enter the number of months during which Brightspot does the following:

      • Uses the estimated Tealium audience size configured in Brightspot. For information about setting the estimated audience size, see Creating audiences using Tealium targets.

      • Accumulates visitor counts to determine the actual audience size.

      After the grace period, Brightspot uses the actual audience size.

  6. Click Save.

Creating audiences using Tealium targets

Administrators perform this task.

As a Tealium user, you can create Tealium audiences from website traffic data ingested from your site, and pass those audiences to Brightspot as targets. The following procedure describes how to configure a Brightspot audience using a Tealium target.

Procedure. To create an audience from a Tealium target:
  1. From the Navigation menu, select Admin > Audiences. The New Audience widget appears.

  2. In the Name field, enter a name that reflects the audience you are defining. For example, Weekend Visitors reflects an audience that views content on weekends.

  3. From the Content Type Group field, select Create New. A content edit page appears.

    new-content-type-group-4_2.png
  4. In the content edit page, do the following:

    1. In the Name field, enter a name for the content type group, such as Landing Pages.

    2. From the Types list, select the content types that you want to apply to this audience.

    3. Click Save.

    4. Click Back. You return to the New Audience widget.

  5. From the Content Type Group list, select the content type group that you just created.

  6. Under Sites, click |mi-add_circle_outline| and select the sites to which the audience applies, or leave blank to apply the audience to all sites.

  7. Under Targets, do the following:

    1. Click |mi-add_circle_outline|, and select Tealium Target.

    2. From the Target selection field, click |mi-search| and select a target from the content picker. (If there are no Tealium targets in the content picker, check your configuration as described in Configuring the Tealium plugin, or wait a few days until Tealium accumulates traffic from your site.)

    3. In the Description field, enter a description for this target. Brightspot displays this description in the content edit form.

    4. If you want to establish a tentative audience size while Tealium accumulates counts during the grace period, do the following:

      1. In the Target field, click |mi-edit|. A content edit form appears.

      2. In the Initial Size field, enter the target's tentative size prior to the grace period. During the grace period, Brightspot ingests the target counts from Tealium. After the grace period, Brightspot uses the total count as the updated audience size.

      3. Click Back.

    5. Repeat steps a–d to configure additional targets.

  8. Click Save.

You can now create variations for the audience; for details, see Creating content variations.