Configuring audiences
You characterize audience segments by the following characteristics:
Content type, such as articles or images
Target, such as device, day of week, and cookies
When a visitor requests an asset, Brightspot checks the associated content type and target, and delivers the corresponding variation. If the visitor's request does not fall into one of the segments, Brightspot delivers the default variation.
Activating the segmentation plugin
Administrators perform this task.
From the Navigation Menu, select Sites & Settings.
In the Sites widget, select the site for which you want to configure segmentation, or select Global to enable segmentation for all sites.
Under Plugins, enable the following plugins:
Express: Segmentation
Brightspot: Segmentation: Auth
Brightspot: Segmentation: Core
Click Save.
Configuring audience segments
Administrators perform this task.
From the Navigation menu, select Admin > Audiences. The New Audience widget appears.
In the Name field, enter a name that reflects the audience segment that you are defining. For example, Weekend Visitors reflects an audience that views your content on weekends.
In the Content Type Group field, click |mi-search|. The content picker appears.
In the content picker, click New Content Type Group. A content edit page appears.
In the content edit page, do the following:
In the Name field, enter a name for the content type group, such as
Landing Pages.From the Types list, select the content types that you want to apply to this audience.
Click Save.
Click Back to Select Content Type Group. You return to the content picker.
Click the content type group that you just created. You return to the New Audience widget.
Under Targets, and using the following table as a reference, set one or more targets.
Click Save.
You can now create variations for the audience segment; for details, see Creating content variations.
Target Type | Description |
|---|---|
Cloud Front Device Category Target | Variation depends on the visitor's device as detected by the Amazon CloudFront service. Use only for CloudFront deployments. |
Cookie Target | Variation depends on cookies set in a visitor's browser. Cookies typically define a visitor's characteristics. For example, a cookie may define a visitor's preferred language or time zone, and you can deliver content tailored to those characteristics. |
Day of Week Target | Variation depends on one or more specified days. |
Device Category Target | Variation depends on the visitor's device, such as phone or tablet. For CloudFront deployments, use the Cloud Front Device Category target. |
Header Target | Variation depends on values in HTTP headers. |
Tagged Content View Count Target | Variation depends on meeting the following criteria:
This target applies only to sites with authenticated users. For more information, see Understanding view count targets. |
Type View Count Target | Variation depends on meeting the following criteria:
This target applies only to sites with authenticated users. For more information, see Understanding view count targets. |
Understanding view count targets
You generally use the targets Tagged Content View Count and Type View Count described in the table Audience target types when publishing variations of landing pages, such as a homepage or a section page. The following sections describe the conditions for delivering a variation using these targets.
Tagged content view counts
You use this target when you want to deliver a variation if a visitor has already viewed items of a particular content type that have a particular tag. For example, you define the following criteria:
Content type group is
HomepagePreviously viewed content type is
ArticlePreviously viewed articles were tagged with
CommunityMinimum count is set to five
The interpretation of this target is that after a visitor views five articles tagged with Community, Brightspot delivers the corresponding variant of all content types associated with Homepage.
Type view count target
You use this target when you want to deliver a variation if a visitor has already viewed items of a particular content type. For example, you define the following criteria:
Content type group is
HomepagePreviously viewed content type is
ArticleMinimum count is set to five
The interpretation of this target is that after a visitor views five articles, Brightspot delivers the corresponding variant of all content types associated with Homepage.