Support and Documentation

Content hierarchy

The key to managing a dynamic, high-volume website is consistency. Visitors expect certain aspects of a website to be the same regardless of the individual page they view. One aspect of consistency is page structure—consistently placing and positioning the same elements in the same parts of a web page. Other examples of elements requiring consistency include the following:

  • Page layout

    • Position of advertisements

    • Position of reader comments

    • Position of related items

    • Position of author's bio

    • Position of action bar

  • Contents of headers and footers

    • Appearance and function of search bar

    • Appearance and position of site's logo

    • Hat, site-wide links, copyright

Looking at a popular news, political, or commercial website, it is clear that although individual pages have different content (different articles, images, or videos), those pages still have consistent structure.

To maximize the consistency and minimize the maintenance of your publications, make settings as high as possible in the content hierarchy. For example, if all of your news publications run an ad above the headline, make that part of the page layout at the global level. If one of your publications puts contact information in the header, and another publication puts contact information in the footer, make that part of the page layout at the site level. If you run a publication with sections (such as news, sports, weather), you can define page layout at the section level, giving each section its own personality. You can further define page layout at the package and asset level. Overall, as a best practice, make settings as high as possible in the content hierarchy to ensure consistency and reusability across all of your publications.