Overview of Terms and Spotlight

When visitors search for a term on your site, Brightspot lists the content associated with that term. In addition, you can include a spotlight—a promo to an item that you explicitly associate with the search term—in the search results.

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Referring to the previous illustration, a publisher operates two sites: Inspire Fashion and Inspire Environment. Each site has an associated dictionary of spotlight terms.

  • Inspire Fashion has a dictionary Colors containing colors.
  • Inspire Environment has a dictionary Environment containing related terms.

Each dictionary has the term green. If a visitor searches for green on Inspire Fashion, Brightspot includes in the search results a spotlight to the article “This Summer’s Accessories.” If a visitor searches for green on Inspire Environment, Brightspot includes in the search results a spotlight to the article “Measuring Your Environmental Footprint.”

See also: