Creating content variations

This section describes how you can deliver different variations of an item to different audiences.

Editors perform this task.

To create content variations:

  1. Create a new item or open an existing one. Ensure the item is one of the content types you used when creating a segmented audience as described in Configuring audiences. This is the default variation, and Brightspot delivers this variation to all visitors who do not satisfy any of the segmentation criteria.

  2. From the audience list, select an audience for which you want to create a content variation.

    ../../../_images/audience-list.png
  3. Modify and publish the content for the selected audience.

  4. To preview variations, do the following:

    1. Click visibility to show the preview pane.

    2. From the drop-down list, select the variation you want to preview.

      ../../../_images/variant-preview-list.svg