Configuring audiences

You characterize audience segments by the following characteristics:

  • Content type, such as articles or images
  • Target, such as device, day of week, and cookies

When a visitor requests an asset, Brightspot checks the associated content type and target, and delivers the corresponding variation. If the visitor’s request does not fall into one of the segments, Brightspot delivers the default variation.

Activating the segmentation plugin

Administrators perform this task.

To activate segmentation:

  1. From the Navigation menu, select Admin > Sites & Settings.
  2. In the Sites widget, select the site for which you want to configure segmentation, or select Global to enable segmentation for all sites.
  3. Under Plugins, enable the following plugins:
    • Express: Segmentation
    • Brightspot: Segmentation: Auth
    • Brightspot: Segmentation: Core
  4. Click Save.

Configuring audience segments

Administrators perform this task.

To configure audience segments:

  1. From the Navigation Menu, select Audiences. The New Audience widget appears.

    ../../../_images/new-audience.png
  2. In the Name field, enter a name that reflects the audience segment that you are defining. For example, Weekend Visitors reflects an audience that views your content on weekends.

  3. In the Content Type Group field, click search. The content picker appears.

  4. In the content picker, click New Content Type Group. A content edit page appears.

    ../../../_images/new-content-type-group.png
  5. In the content edit page, do the following:

    1. In the Name field, enter a name for the content type group, such as Landing Pages.
    2. From the Types list, select the content types that you want to apply to this audience.
    3. Click Save.
    4. Click Back to Select Content Type Group. You return to the content picker.
  6. Click the content type group that you just created. You return to the New Audience widget.

  7. Under Targets, and using the following table as a reference, set one or more targets.

  8. Click Save.

You can now create variations for the audience segment; for details, see Creating content variations.

Audience target types
Target Type Description
Cloud Front Device Category Target Variation depends on the visitor’s device as detected by the Amazon CloudFront service. Use only for CloudFront deployments.
Cookie Target Variation depends on cookies set in a visitor’s browser. Cookies typically define a visitor’s characteristics. For example, a cookie may define a visitor’s preferred language or time zone, and you can deliver content tailored to those characteristics.
Day of Week Target Variation depends on one or more specified days.
Device Category Target Variation depends on the visitor’s device, such as phone or tablet. For CloudFront deployments, use the Cloud Front Device Category target.
Header Target Variation depends on values in HTTP headers.
Tagged Content View Count Target

Variation depends on meeting the following criteria:

  • Requested item is of a specified content type
  • Visitor has previously viewed items of a particular content type and with a specified tag
  • Visitor viewed those items a minimum number of times, optionally during a specified time

This target applies only to sites with authenticated users. For more information, see Understanding view count targets.

Type View Count Target

Variation depends on meeting the following criteria:

  • Requested item is of a specified content type
  • Visitor has previously viewed items of a particular content type
  • Visitor viewed those items a minimum number of times, optionally during a specified time

This target applies only to sites with authenticated users. For more information, see Understanding view count targets.

Understanding view count targets

You generally use the targets Tagged Content View Count and Type View Count described in the table Audience target types when publishing variations of landing pages, such as a homepage or a section page. The following sections describe the conditions for delivering a variation using these targets.

Tagged Content View Counts

You use this target when you want to deliver a variation if a visitor has already viewed items of a particular content type that have a particular tag. For example, you define the following criteria:

  • Content type group is Homepage
  • Previously viewed content type is Article
  • Previously viewed articles were tagged with Community
  • Minimum count is set to five

The interpretation of this target is that after a visitor views five articles tagged with Community, Brightspot delivers the corresponding variant of all content types associated with Homepage.

Type View Count Target

You use this target when you want to deliver a variation if a visitor has already viewed items of a particular content type. For example, you define the following criteria:

  • Content type group is Homepage
  • Previously viewed content type is Article
  • Minimum count is set to five

The interpretation of this target is that after a visitor views five articles, Brightspot delivers the corresponding variant of all content types associated with Homepage.