Site-Search Analytics

With the Site-Search Analytics plugin, you have visibility into those terms visitors are searching for on your website. You can use site-search analytics to address the following scenarios:

  • Visitor Interest The site-search analytics widget lists the terms visitors are searching for on your site. This gives you a cue regarding what their interests are, so you can develop additional content to address those interests; it also gives you a cue into what topics visitors are not interested.
  • Missing Content The site-search analytics widget reports that visitors are searching for certain terms but there is no content associated with those terms. This gives you a cue that you need to develop new content to address those interests.
  • Timing of Search Counts You run a radio advertisement for your site with an announcement “Are their UFO landing sites near you? Go to ISawItFirst.com, search for crop circles.” If the site-search analytics widget reports a spike in searches for “crop circles” shortly after that advertisement, you have a good indication of the ad’s impact.

Configuring Site-Search Analytics

Administrators perform this task.

  1. Enable the Express: Analytics plugin; for details, see Enabling and Disabling Plugins.

  2. Add the Site Search Results Widget to your users’ dashboards. For details about adding widgets to dashboards, see Creating a Shared Dashboard.

    ../../../_images/adding-site-search-to-dashboard.svg
  3. Click Save.

Brightspot adds a Site Search Queries widget to the dashboard.

See also:

Viewing Site-Search Statistics

You can view statistics for site searches—terms for which visitors are searching on your site.

  1. In your dashboard, scroll to the Site Search Queries widget. (If you don’t see the Site Search Queries widget, ask your Brightspot administrator to add it using the procedure described in Configuring Site-Search Analytics.) For an explanation of the columns in this widget, see the table Columns in Site Search Queries Widget.

    ../../../_images/site-search-queries-widget.png
  2. From the leftmost dropdown list, select the time period for which you want to view site-search statistics.

  3. From the rightmost dropdown list, select the number of terms you want to view in the widget.

  4. Click the term to view analytics for the items associated with the term (see the table Columns in Site Search Term Analytics Widget).

    ../../../_images/items-matching-search.png
  5. To perform additional analysis with a spreadsheet application, download the statistics by clicking Export CSV.

The following table describes the columns in the Site Search Queries widget.

Columns in Site Search Queries Widget
Column Definition
Search Term Terms visitors search for in your site’s search field.
Search Count Number of times visitors searched for the search term.
# Search Results Number of items in your site that are associated with the search term.
Columns in Site Search Term Analytics Widget
Column Description
Search Result Items associated with the term you clicked in the Site Search Queries widget.
Clicks Number of times visitors arrived at the item from your site’s search results page.
Spotlight Promo that appears with the item when a visitor arrives at the item from your site’s search results page.

Referring to the previous example, you can make the following inferences.

Observation Conclusion
Visitors are searching often for the term “asteroids,” and there are a lot of items pertaining to asteroids. Visitors associate your site with asteroids, and you are publishing a lot of content that meets that expectation. Congratulations, this is a sign of a well-managed site.
Visitors are searching often for the term “crop circles,” but there are few items associated with that term.

Visitors associate your site with crop circles, but you are not publishing a lot of content that meets that expectation.

  • Visitors may have the wrong impression of what your site offers.
  • You have a cue regarding what interests your visitors, and you should develop content accordingly.
Visitors rarely search for “intergalactic transporters,” but you have quite a bit of content pertaining to that topic. You are currently generating a lot of content that visitors are not viewing. Consider scaling back that effort, or run an ad campaign promoting the availability of this content on your site.
Visitors rarely search for “nail clippers,” and you have no items related to that topic. Visitors do not associate your site with nail clippers, and you are putting no effort into generating associated content. Congratulations, this is another sign of a well-managed site.