Viewing analytics at the item level

Editors perform this task.

You can view the page views for an item.

To view item-level analytics:

  1. Open the item in the content edit page.

  2. Scroll down and expand Analytics.

  3. Click the time bucket for which you want to view analytics.

  4. If the item you opened is a video, the content edit page includes two additional widgets:

    • Watch Funnel—Indicates the number of views as a percentage of video length in 10-percent increments.

    • Watch Time—Indicates watch time by time of day, and average view duration, in minutes.


The following table describes the data series appearing in the Analytics widget.

Data series in the Analytics widget
Series Description
Page Views Number of times page was successfully loaded in a browser or device.
The following fields appear if you open a video in the content edit page:
Video Impressions Number of times video was successfully loaded in a player on a page or device.
Video Starts Number of times video began playback.
Video Views Number of times video playback lasted at least three seconds.
Unique Video Views Number of unique playbacks lasting more than three seconds. A unique view is a unique device-user-browser combination.

Analytics widget for a video