Search Engine Optimization

Search engine optimization (SEO) is the process of modifying an item so that search engines such as Google can easily find and list it in search results. While individual search engines have their own methods for finding and listing items on the internet, they all generally look for specific tags within the <head> element.

<title> and <meta> Tags

SEO text often appears in the <title> and <meta> tags.

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 <head>
     <title>Deadly Gamma Ray Burst Headed for Manny's Pizzeria</title>
     <meta name="description" content="Deadly Gamma Ray Burst Headed for Manny's Pizzeria" />
     <meta name="keywords" content="Gamma Ray Burst Manny's Pizzeria" />
     <meta name="robots" content="nofollow" />
 </head>

In the previous snippet—

  • Line 2 shows SEO text in the <title> tag.
  • Line 3 shows SEO text in the <meta description> tag.
  • Line 4 shows SEO text in the <meta keywords> tag.
  • Line 5 instructs search engines to avoid indexing pages linked from the current page.

Open Graph Properties

SEO text often appears in OpenGraph Tag properties.

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 <head>
     <meta property="og:title" content="Deadly Gamma Ray Burst Headed for Manny's Pizzeria" />
     <meta property="og:type" content="article:tag" />
     <meta property="article:tag" content="Deadly Gamma Ray Burst Headed for Manny's Pizzeria" />
     <meta property="og:image" content="http://path/to/image.jpg" />
     <meta property="og:url" content="http://permalink" />
 </head>

In the previous snippet—

  • Line 2 shows OpenGraph text in the og:title property.
  • Line 3 shows OpenGraph text in the og:type property. The full list of OpenGraph types is available at Object Types.
  • Line 4 shows the tag line associated with the article:tag property.
  • Line 5 specifies the image to display in og:image property. The social network renders this image in its associated preview.
  • Line 6 specifies the URL in og:url property. Visitors clicking on the preview in the social network jump to this URL.

Note that the default SEO tab in the Content Edit Form does not include fields for entering Open Graph properties. However, the UI can be updated to accommodate Open Graph properties. See Adding Open Graph Fields.

How Brightspot Automatically Populates SEO Text

Depending on the item you create, Brightspot automatically populates the SEO fields. For example, text you type in headline and body fields automatically appears in the Title and Description fields under the SEO tab, respectively.

../../../_images/seo-title-editorial.png

You can add or modify an item’s SEO entries as described in Configuring an Item’s SEO Settings.

Configuring an Item’s SEO Settings

You can help search engines better index your site by providing SEO settings for each item you publish.

  1. Search for and open the item in the content edit page.

  2. Click SEO.

    ../../../_images/seo-fields.png
  3. Using the following table as a reference, enter values in the fields.

  4. Click Publish.

Field Description
Title Text appearing in the item’s <title> tag. Brightspot automatically populates this field as described in How Brightspot Automatically Populates SEO Text, and you can change the text as required.
Description Text appearing in the item’s <meta name="description"> tag. Brightspot automatically populates this field as described in How Brightspot Automatically Populates SEO Text, and you can change the text as required.
Keywords Text appearing in the item’s <meta name="keywords"> tag.
Robots Text appearing in the item’s <meta name="robots"> tag. For an explanation of the possible values in this field, see Valid indexing & serving directives.
Priority Relative priority by which search engines index this item compared to other items in your site. Enter a value in the range 0.0 to 1.0, with 0.0 being the lowest priority and 1.0 being the highest. If this field is blank, search engines assume the value is 0.5. For more information, see <priority>.
Site Map
Change Frequency Frequency by which search engines should return to this site for re-indexing. For example, if you believe the item will change every day, select Daily and the search engine will re-index your site approximately every 24 hours. For more information, see <changefreq>.

Referring to the previous illustration, Brightspot publishes the item with the following SEO information.

<title>You Think It&#x27;s Hot on Earth? Try Living on Asteroid 1566 Icarus</title>
<meta name="description" content="Temperatures on the sunward facing side of Asteroid 1566 (Icarus) reached a whopping 77 degrees Celsius (171 Fahrenheit), easily beating the standing records at Earth&#x27;s favorite vacation playgrounds at Cabo San Lucas, the French Riviera, and French Polynesia.">
<meta name="keywords" content="cabo asteroid vacation riviera polynesia">
<meta name="robots" content="notranslate,nofollow">