A promo is a “teaser” module that encourages a visitor to view the associated item, thereby increasing engagement with the web site. Promos typically have some combination of the following components:

  • Headline
  • Body text
  • Image, video, or gallery
  • Link to the promoted page
  • Type
  • Category

You can create promos from any item in your Brightspot project, or by pointing to a URL anywhere on the Internet.

The following illustration is an example of a promo with four elements: headline, body text, image, and (not visible) a link pointing to the target article.