Personalized Content

Personalized modules display content tailored to the visitor’s preferences or profile. You can create two types of modules with personalized content:

  • Authenticated Modules—These modules appear in web pages that require a visitor to log in. For example, if you have a subscription version of your web site that requires a visitor to enter a username and password, the visitor is authenticated and Brightspot delivers to that visitor an authenticated module.
  • Unauthenticated Modules—These modules appear in web pages that do not require a visitor to log in.

One strategy for using personalized content it to display a gallery of exclusive content in the subscription version of your web site, and display an ad in the free version.

  1. Under Module Placement, scroll down to the module’s placement (Above, Aside, or Below). For an illustration of these positions, see the diagram Examples of Module Placement.

  2. From the list box, select Add After. For an explanation of the possible selections for module placement, see Module Placement.

  3. From the Add drop-down list, select Personalized. A Personalized form appears.

  4. Under Authenticated Modules, click Add, and define one of the available modules. Brightspot displays this module in the version of your web site that requires authentication.

  5. Under Unauthenticated Modules, click Add, and define one of the available modules. Brightspot displays this module in the version of your web site that does not require authentication.

    ../../../_images/personalized-form.png
  6. Click Publish.

The previous image is an example of displaying a gallery for an authenticated visor, and a message for an unauthenticated visitor.

For information about adding different types of modules for the authenticated and unauthenticated versions, see the following: